UPEI breaks with Shinerama to focus fundraising efforts on local groups

August 24, 2016

The University of Prince Edward Island plans to end its relationship with Cystic Fibrosis Canada’s Shinerama fundraising campaign in favour of supporting more local causes. “Ultimately it came down to what the purpose for new student orientation is—an opportunity for our students to build healthy connections, and to develop those connections on campus and in the larger community," said UPE Student Orientation Coordinator Tayte Willows. UPEI has run the annual Shinerama campaign as part of its student orientation activities for 40 years. Moving forward, UPEI plans to support four local groups: the PEI. Humane Society, the PEI. chapter of the Canadian Mental Health Association, PEI Family Violence Prevention Services, and the Alzheimer's Society of PEI. CBC