uPhoenix students focus of new ad campaign

March 4, 2009

15 students and graduates of the University of Phoenix are the faces of the for-profit institution's new advertising campaign. The multi-media "I am a Phoenix" campaign includes video from students "who've overcome personal challenges to rise up and earn their degrees." Those profiled include a single dad who served in Iraq, an immigrant new to Canada, and several first-generation students. Videos are available on a microsite and on YouTube. I am a Phoenix | uPhoenix YouTube Channel