UQAM introduces two graduate programs in marketing strategies

April 13, 2018

The Université du Québec à Montréal has announced that it will introduce two new marketing programs in Fall 2018. According to a UQAM news release, the Graduate Diploma in Marketing provides foundations in integrated marketing communication, market research, omni-channel marketing, and strategic sales management. The accelerated Graduate Program in Marketing reportedly enables students to specialize in digital or strategic marketing, or marketing communications. UQAM Marketing Professor Francine Rodier states that the program is designed with the schedules of working professionals in mind. UQAM