UQAM's sports teams unveil new visual identity

The Université du Québec à Montréal's Sports Center has unveiled a new visual identity for the Citadins. The Citadins’ new logo is made up of four buildings, which represent the teams’ core attributes of cosmopolitan, commitment, daring, and competitiveness. The logo is in the shape of an open book to represent athletic and academic success. Communications and merchandise related to the teams will include slogans such as “À nous la victoire,” “À nous la ville,” or “À nous la coupe” to represent the unified commitment of student-athletes to the sport, their studies, and their city. UQAM (QC)