US admissions struggling to meet enrolment targets

September 25, 2013

American PSE admissions directors are feeling increasing pressure to produce cohorts that meet the academic and financial goals of their institutions, reveals Inside Higher Ed’s 2013 Survey of College and University Admissions Directors. Just under 60% of admissions directors surveyed reported that that they had not met their enrolment goals for this fall by May 1, the end of the traditional acceptance period. Although it is common for community colleges to continue accepting students past this point, 59% of private bachelor's institutions did not meet their requirements, and 77% of public master's or bachelor's institutions reported the same. Not surprisingly, most respondents said they were pushing ahead with strategies to attract more students, including those who pay more tuition. 381 admissions directors were polled, and the results are accurate within 5 percentage points. Inside Higher Ed