US bill would prevent colleges from using public funding to pay for marketing and recruitment

April 24, 2012

A pair of US senators has introduced a bill that would prohibit PSE institutions of all kinds from using money from federal student assistance programs to pay for advertising and recruiting. The bill would extend a current rule that bars federal money from being used for lobbying. While the bill would apply to all types of colleges, it would mostly affect for-profit institutions. A recent Senate report on 15 large, publicly traded for-profit education firms observes that they got 86% of their revenue from taxpayers and have spent a combined $3.7 billion annually on marketing and recruiting. Associated Press