US colleges launch social networking sites to reach alumni

April 27, 2008

Many US colleges and universities are creating their own social networking sites for alumni, but others are finding that alumni are more easily engaged on Facebook, MySpace or LinkedIn.  Public networks, however, do not make it easy to collect valuable contact information, which is why many schools continue to plug away with their own network solutions.  In order to compete with Facebook, some colleges are using open-source frameworks for their sites so alumni can connect with people outside the college community. The Chronicle of Higher Education (subscription required)