US institutions creating social networks for their students

August 8, 2013

Universities in the US are beginning to create their own social networks centred on the student experience, in an attempt to engage students through social media. The Milwaukee School of Engineering (MSOE) has created the “MSOE Bridge” social network, and to get students signed up the institution requires applicants to create an account in order to apply. MSOE reported an 8% improvement in the number of accepted students who actually enrolled at the institution after MSOE Bridge was launched. The University of Phoenix also has a social network, Phoenix Connect, which claims a half-million registered members, 40% of whom are active participants every month. Penn Foster’s online education program participants are connected via a social network, and Northwestern University is currently beta testing one of their own. Information Week