US institutions partner with Amazon on co-branded stores

August 19, 2014

Purdue University in Indiana has announced that it has become the second Amazon Campus in the US. The partnership creates what Purdue describes in a news release as “a new, co-branded experience where students can purchase lower-cost textbooks and other college essentials.” Through the partnership, Amazon will offer Purdue students expedited shipping benefits and will create on-campus locations where students will be able to pick up orders and drop off rented textbooks. Purdue will receive a percentage of eligible sales. “This relationship is another step in Purdue’s efforts to make a college education more affordable to our students,” said Purdue President Mitch Daniels. Purdue does not have a university-run bookstore, though there are many independent operators in the vicinity of campus. The University of California at Davis, meanwhile, is planning to expand a pilot program with Amazon. UC-Davis collects slightly more than 2% of most purchases from the co-branded store, and has netted $139,000 from the arrangement in the 2 quarters since the program launched. Inside Higher Ed | Purdue News Release