US recession forces marketers to make deeper cuts

March 3, 2009

According to a new survey from the US-based Association of National Advertisers, the country's recession has had a more profound effect on the marketing industry than what was predicted half a year ago. 93% of marketers say they are now making budget cuts, compared to 87% in July and August of last year. Almost 37% plan to reduce budgets by over 20%, while back in August just 21% expected to cut that much. 77% of marketers plan to cut advertising campaign media budgets, while 72% plan to cut ad campaign production budgets. eMarketer