US report calls for consideration of social media activity in tenure and promotion

September 9, 2016

Tenure and promotion committees should “recognize and reward” academics who engage in public communication through channels such as social media, according to a new US report. Authored by a subcommittee of the American Sociological Association, the report highlights the ways in which public engagement works by “cross-cutting the traditional categories of research, teaching and service.” Because it tends not to fall neatly into any one category, such engagement and its public impact should have their own category for consideration, the report suggests. Subcommittee Chair Leslie McCall adds that “every academic should become educated about the social media terrain—its advantages and disadvantages, though we think on balance the former outweigh the latter.” Inside Higher Ed | Report