US report examines mobile browsing habits of college-bound students

February 17, 2012

In a US survey of nearly 2,300 college-bound high school students on the use of mobile devices to search for colleges, 94% of respondents said they use a mobile device at least once a week. 52% said they have looked at a college website on a mobile device, mostly on those with smaller screens. Respondents cited academic program listings, cost/scholarship calculators, a calendar of important dates and deadlines, specific details about academic programs, an application process summary, and online application forms as the most valuable content for mobile experiences. 93% of students surveyed said they were able to find the information they needed while browsing on a mobile device. Nearly half said the mobile experience improved their opinion of the institution. Read the white paper