US schools increasingly selling beer at on-campus sports venues to raise revenue

August 25, 2014

American PSE institutions are increasingly turning to beer sales to increase revenue for athletic departments, reports the Globe and Mail. Currently, 21 on-campus football stadiums allow fans of legal drinking age to purchase beer during games, an increase of 100% from 5 years ago. As home entertainment systems improve, serving alcohol is one way to encourage fans to watch games at the stadium rather than at home, says University of Akron Athletic Director Tom Wistrcill. At West Virginia University, beer sales were initiated in part to prevent fans from coming and going from tailgate parties during the game. Campus police there report a sharp decline in alcohol-related incidents during games. The revenue created from beer sales is especially enticing to cash-strapped athletics departments that do not receive television revenues. Globe and Mail