US study explores impact of sport success on college application decisions

August 27, 2012

A banner year in NCAA men's basketball or football is followed by a flood of prospective students, observes a US study that looked into where students chose to send their SAT scores. Researchers found that universities received about 10% more scores from prospective students following a champion season. Initially, these increases are driven by certain types of students: out-of-staters, males, black students, and those who played sports in secondary school. But teams who advance to the title game bring enough exposure to their institution to attract more applicants from all demographic backgrounds. "Males seem to have the tournament on their radar early on, but if your team gets to the championship, males and females are influenced about equally," says one of the researchers. BYU News Release