US study explores presence of social media on university websites

August 14, 2012

A new US study documents which social networking tools are being used (and how prominently they are displayed) on the websites of highly ranked PSE institutions. Facebook is by far the most popular social media tool but most institutions are using more than one tool, and appear to have different philosophies, according to the study. Of the top 100 PSE institutions as ranked by US News & World Report, 92 make use of social networks on their sites, and the average number of these tools being used is 3.7. One institution is making use of 7 social networking services. While Facebook is the most popular, Twitter and YouTube follow close behind. In an analysis of the figures, the study's author writes that the question for institutions isn't whether to use social media, but how many and which ones. Inside Higher Ed