US survey draws profile of online student

July 25, 2012

According to a new US survey, the average student pursuing a PSE credential solely online is a white, 33-year-old woman with a full-time job and an annual salary of $65,000. This woman is likely to be studying business -- business administration and management is far and away the most popular degree among those surveyed, enrolling a greater proportion of fully online students than STEM fields, the social sciences, and humanities combined. When choosing an online institution, respondents said they value reputation above all else, followed by the price tag. While respondents gravitated toward non-profit institutions at a rate of 65%, for-profit schools captured over one-third of the fully online market, with the University of Phoenix registering a 15% share. Inside Higher Ed