US survey explores e-expectations of college-bound students, parents

August 4, 2011

According to a US survey of college-bound high school seniors and their parents, the majority of respondents said the college search and enrolment decision process is a collaborative effort between students and parents. One in 5 students surveyed said they removed an institution from consideration due to a bad experience on a school's website. When first visiting an institution's site, more students and parents tend to click on links relating to academics and programs of study. 27% of students with a Facebook account said they had visited a college's Facebook page, compared to 12% of parents with Facebook accounts. 9% of students and 5% of parents surveyed said they had Twitter accounts. More than three-quarters of both students and parents said they never or only rarely read blogs on college websites. 2011 E-Expectations Report: Students and Parents (registration required for full report)