Use of recruiting agents in the US likely to rise

May 5, 2014

Researchers presenting at the British Council’s Going Global conference say that international student recruiting agents are in US higher ed to stay. Data suggest that agents have long played a major role in international student recruiting in the US, even if they are far less commonly used there than in other countries. While only 11% of US colleges said that international students had been recruited through agents, 28% of international students studying in the US said agents were a key factor in their decision to enrol. Many agents are not affiliated with universities but employed by families of applicants. However, the direct use of agents by colleges may soon increase: in September the National Association for College Admission Counseling lifted its ban on US colleges using agents who are paid on commission. 81% of agents surveyed anticipated sending more students to the US than they did last year. Inside Higher Ed