User-generated video views jump 70% in 2007

January 24, 2008

Those of you addicted to YouTube won't be surprised: user-generated video pulled in 22 billion views in 2007, a 70% increase from 2006.  User-generated videos averaged 10,695 views apiece, with the most-viewed video collecting 216,596 views total.  Younger viewers seem to crave this new content trend more than older internet users: 13% of 25- to 29-year-olds would watch more if more was available, while only 4% of 50- to 64-year-olds crave more.