uSydney fundraising campaign panics alumni

July 1, 2008

Officials at Australia's University of Sydney have issued an apology after a fundraising campaign -- fake transcripts marked "fail" sent to recent graduates -- backfired. The phony transcripts were meant to point out that dwindling financial-aid programs are forcing students to take on more employment, leaving them to neglect their studies and flunk. Rather than doling out cheques to support the alumni scholarship fund, hundreds of new graduates flooded the phone lines at the university's academic records office. Another product of the campaign -- a mock alumni dinner where tap water and baked beans were on the menu -- also left a bad taste in alumni mouths. The Chronicle of Higher Education (subscription required) | Sydney Morning Herald