UVic's Gustavson business school launches new brand

October 22, 2013

The University of Victoria’s Peter B. Gustavson School of Business has launched a new creative brand that revolves around the theme, “see things differently.” Gustavson launched the new branding with a creative video shot from the perspective of a new student, documenting her experience getting accepted, travelling to the university, attending classes, and hanging out on campus. The branding also includes a new logo, a refreshed website, and a street campaign that asks people on the streets of Victoria to speak out about how they would like to “see things differently” in their world. “Gustavson is a different business school with a unique set of values and a unique approach to business education – we attract a very specific type of student,” says Associate Dean Mark Colgate, who led the team that revamped the Gustavson brand. Gustavson News Release | Video