uWaterloo adopts new slogan

November 5, 2010

The University of Waterloo has a new tagline -- "Ideas start here." The university's Daily Bulletin says "the slogan is a new way of talking about that old Waterloo standby, 'innovation'." The "idea" or "innovation" theme is a powerful one in attracting students to uWaterloo, says Tina Roberts, the director of the university's marketing and undergraduate recruitment office. The new slogan is displayed on the university's homepage through a series of feature stories about "ideas that started at the University of Waterloo." uWaterloo Daily Bulletin