uWaterloo "dear first year me" video campaign unlocks campus perks

August 31, 2012

The University of Waterloo's Student Success Office asked 18 upper-year students what advice they would share with their first-year self if they could go back in time. Their "dear first year me" video responses had everything from a Mission Impossible-style dash to class, a Dr. Seuss rhyme, and a fourth-year ghost who goes back in time to save his first-year self from a studying dilemma. The videos were also produced as part of a challenge put to the incoming class to share, support, and watch the videos to unlock a great prize during Orientation or Welcome Week. The 3 possible prizes are a hot fudge sundae bar at Orientation Week (500 shares and views), a blockbuster movie showing on BMH green (1,000 shares and views), and a huge concert during Welcome Week (2,000 shares and views). Over the summer, the videos reached more than 3,691 unique views, 74 supports, and 432 social media shares. Students, staff, faculty, and campuses sent in their dear first year me advice via Twitter using the #dear1styrme hashtag. uWaterloo Daily Bulletin