uWindsor launches new ad campaign

October 18, 2013

The University of Windsor has launched a new advertising campaign that reflects the possibilities generated by learning and living on the university’s campus. Based on the theme “UWill,” the campaign includes print ads in publications across southwestern Ontario, commercials in movie theatres, posters in shopping malls, and radio spots, all sharing messages that promise an exceptional experience for students. The ads use the new uWindsor logo to form the letter “W” in the heading “UWill,” followed by a list of phrases such as “Achieve Your Goals” and “Work Hard and Succeed.” “Putting the new imagery front and centre represents both the university’s past and its future during its 50th anniversary year,” says Chief Communications Officer Holly Ward. uWindsor News Release