uWindsor TV spot targets prospective students in Michigan

April 13, 2012

Touting its "quality, professional programs in an international setting," the University of Windsor is running a campaign to attract students from the neighbouring state of Michigan. A TV spot airing on Detroit's NBC affiliate introduces uWindsor in advance of the Michigan School Expo, which will run on the final weekend in April. "We are defining ourselves as part of the local market for Michigan, but we can offer something other universities can’t -- international experience," says a uWindsor official. The TV ad mentions the institution's location "just across the Detroit River," while highlighting the opportunity to study alongside students from 80 nations. uWindsor Daily News