UWindsor undertakes national advertising campaign

May 23, 2017

The University of Windsor has begun running full-page, full-colour advertisements in national newspapers and other media outlets in an effort to increase its profile among Canadians, reports CBC. The stated goal of the campaign is to attract fundraising dollars from alumni and other possible donors, but UWindsor says that it also wants the campaign to support its recruitment and enrolment efforts. “It's the first time we've done a broad, really comprehensive [campaign],” says university president Alan Wildeman, who adds that the campaign looks beyond just the student demographic to build UWindsor’s profile. “If you're a parent, a decision-maker helping a young person decide where to go, I think you want to know that the university they're looking at has some really exciting things going on.” CBC