UWO launches national ad campaign promoting research

The University of Western Ontario has launched a national ad campaign to raise awareness of groundbreaking research by its faculty, such as wind engineering, AIDS treatment, and imaging technology. Headlines present old fallacies like "The world is flat. The sound barrier will never be broken." or "Man will never walk on the moon," and then explain how Western "continues a long tradition of transforming what is impossible today into certainties we will take for granted tomorrow."