Vancouver colleges in court over “VCC” abbreviation

September 24, 2014

Vancouver Community College is suing Vancouver Career College over the acronym “VCC,” claiming that the latter institution is deliberately confusing potential students. The 2 institutions have been sparring over the acronym for years, but the conflict intensified with the advent of social media and digital marketing. In 2009, Vancouver Career College changed its website to VCCollege.ca and allegedly paid to promote itself using Internet search results for “VCC” and “Vancouver Community College”; the career college also began to use the name @VCCollege on Twitter. In his opening arguments on Monday, Vancouver Community College lawyer Chris Wilson alleged that the career college “decided that it would jump on the bandwagon of the reputation of [Vancouver Community College] with this new identity VCCollege.” Vancouver Community College has been operating since 1965, while Vancouver Career College opened in 1996. Vancouver Sun