"We need to do whatever we can to raise our profile"

March 6, 2009

For many institutions outside the country's largest urban centres, meeting enrolment targets is an ongoing concern, leading some to step up their recruitment efforts. Trent University is working with a US-based SEM specialist to help track down interested high school students. Acadia University representatives will spend March break at Toronto's Eaton Centre to attract the attention of undecided teens. Academica Group's Ken Steele expects the trend in aggressive recruitment, spawned by dwindling demographics, to continue as major cities become more concentrated with young people, particularly recent immigrants or first-generation students, who generally stay close to home for university. Globe and Mail