Web 2.0 marketing engages Millennials' love of being heard

August 3, 2007

Gen X was cynical, and Millennials are self-absorbed, according to a recent article.  This new generation of students like to be seen: photographed, published, blogged, and displayed. The lure of being “seen” makes blogs, wikis and other Web 2.0 tools attractive to Millennials, resulting in an effective way to engage students.  Some schools are sending applicants log-ins to campus social network sites as part of their acceptance package: allowing prospectives to connect with each other, current students and learn about the campus.  CNet News