What do prospective students want on a website?

November 6, 2007

When 5,500 prospective students were quizzed on admissions websites, they said that what they wanted the most were virtual tours, sign-in, and interactive functions.  Videos of campus and flash video followed up close behind.  13% said virtual tours were "very important" and 11% wanted to be able to sign in as a prospective student. Only 2% found current student blogs, live online chats, or podcast downloads "very important."