What's the best way to convey campus safety without words?

November 14, 2007

(It's not what you think.) Does a survey of 8 million college freshmen over the past 40 years support the existence of a Millennial generation? (Nope.) How long is the decision cycle for students? (Hint: you probably need to launch new programs earlier than spring!) How do marketers have to behave in the world of social networking? (Like good dinner party hosts.) What are the interactive marketing channels to watch in 2008? (Hint: IM is already old news.) What are the advantages and disadvantages of centralized marketing structures on campus? How do you leverage word of mouth in the world of Web 2.0?  Find the answers to these and other questions on Ken's blog, which summarizes all the most valuable nuggets of wisdom he heard at the 4-day AMA Higher Education Marketing Symposium this week.