Wilkes University builds on innovative conversion campaign

March 31, 2008

Last April, we reported on an aggressive conversion campaign by Pennsylvania's Wilkes University, including billboards, mall posters, cable ads and MySpace profiles focused on 6 individual applicants to the school.  This year's campaign is even more aggressive, with MTV commercials and pizza box ads like: "Justin Chung of Council Rock South.  As a weightlifter, you never push your limits without a spotter to help.  Wilkes University feels the same way about your education. (We just use less talc.)"  One Wilkes applicant reports that the campaign has made him feel famous, and that the girls like it.  Wilkes prides itself on offering personal attention to its 23,000 students.  The Philadelphia Inquirer | Sample TV spot (Quicktime)