York U campaign promotes summer course option

March 16, 2012

Toronto-area undergraduate students have a new option to fast-track completion of their degrees as part of York University's "This Summer, Choose York" initiative. The summer program is available to current York U undergrads, undergrads from other Ontario universities (who have a letter of permission from their home institution), and college and university students who want to transfer to York U. An awareness campaign on the summer program includes print and online ads placed in publications predominantly in the GTA. The campaign also includes inserts placed in 13 college and university newspapers in key catchment areas and Web banner ads rolled out on Facebook and other sites popular with students. The ad campaign builds on an earlier "Choose York" campaign that targeted mature and part-time students. Y-File | This Summer, Choose York