York's "station domination" promotes university's 50th anniversary

March 23, 2009

On Monday, Toronto's Bloor-Yonge subway station was transformed into a mini York University campus with signature York red-and-white advertising messages that promote the university's 50th anniversary covering every available surface. The "station domination," to run for a month, depicts variations on the phrase "50 years ago a dream began." The campaign follows one York implemented in 2004 in which the St. George subway station was covered with ads reflecting York's "Interdisciplinary University" brand campaign. Y-File