Young alumni require different methods of engagement

“Reaching young alumni—literally and emotionally—is a challenge for colleges,” writes Kathryn Masterson for the Chronicle of Higher Education. Masterson reflects on how changes in communication preferences, motivations, and college experiences have brought a shift to alumni relations methods. “Younger alumni—and alumni in general—they’re looking for something different,” notes Temple University VP Advancement James W Dicker. “The traditional things to give to and ways to give are kind of stale.” The article touches on methods that various US postsecondary institutions have introduced in order to better court more recent alumni, such as introducing Alumni-Engagement Officers or increasing the transparency of fundraising so that alumni can see their gifts' destination and impact. Chronicle