Top Ten

Fresh new brand for the University of the Fraser Valley

Back in April, BC premier Gordon Campbell announced that UCFV had earned full university status, and would be renamed the University of the Fraser Valley. After months of intensive work with Academica Group's branding team, the new visual identity launched today, and we're all feeling like proud parents. Tons of new print collateral arrived last week, campus signage was installed over the holiday weekend, and the new UFV website launched smoothly yesterday. The new green-on-green visual identity emphasizes UFV's roots in the fertile Fraser Valley, the nurturing environment it provides students, and the transformational learning experience itself. (On behalf of the whole team, I can honestly say that we found it great fun working with UFV marketing and communications director Kim Lawrence and her team on this project, despite often tight timelines!) Branding UFV | The UFV Brand | UFV media release