Top Ten

April 14, 2009

Attack at Queen's residence

A first-year Queen's University student has been charged with one count each of forcible entry and assault following an attack inside a campus residence early Sunday morning. The accused entered an unlocked residence room and was told by the student inside to leave. The attacker returned and hit the victim with both fists and spat on him. Police say the accused had no reason for assaulting the victim, another first-year student. Late last month, a sexual assault reportedly took place at a Queen's residence. Kingston Whig-Standard

uWindsor proposes satellite campus for Niagara region

The University of Windsor is planning to open a satellite campus in the St. Catharines area for its graduate program in social work. The proposed expansion stems from demand in the Niagara region from social workers who wish to upgrade their credentials, as well as from employers who want their staff to upgrade their skills to move into supervisory and administrative leadership roles. uWindsor's school of social work has branch campuses in Barrie, Peel Region, and at the Canadian Mental Health Association office in Windsor. Windsor Star | St. Catharines Standard

uAlberta draws interest from Ivy League faculty

As a result of the global economic downturn's impact on elite US academic institutions, top Canadian universities are now in an ideal position to recruit world-class talent. The University of Alberta is being flooded with resumes from Harvard and other Ivy League schools. uAlberta president Indira Samarasekera says the school's deans are overwhelmed by the great candidates they are receiving. She notes that downturns create opportunities for forward-looking organizations, and the university aims to capitalize on the current economic situation. Edmonton Journal

Algoma U prepares for enrolment growth

Algoma University is projecting an enrolment of 1,500 full-time equivalent students within 5 years -- an increase of 50% -- and to prepare for the enrolment spike, the university is embarking on a $1.2-million project to boost parking capacity and prepare the infrastructure for its proposed $40-million Bioscience and Technology Convergence Centre. Work began last week to build another 220 parking spaces. Sault Star

Campus renewal, applied research priorities for Mohawk College president

At his official installation ceremony last Thursday, Mohawk College president Rob MacIsaac laid out his plans to modernize the school's main campus, increase applied research projects in clean energy and advanced materials, and build new partnerships with universities. Renewal of the Fennel campus is a strategic priority; the school is proposing an $80-million upgrade and expansion. The school will launch Mohawk College Enterprises to work with corporate partners in training and economic development. The college is pursuing partnerships with Wilfrid Laurier University's Brantford campus and Redeemer University College. Mohawk College News Release | Hamilton Spectator

Restructuring UoGuelph's agricultural college

In order to address the financial dilemma at the Ontario Agricultural College at the University of Guelph, the college is working on several new approaches to enhance its leadership in the areas of teaching, research, services, according to a statement from the college's dean. The approaches include undertaking curriculum reform with the goal of offering more relevant courses and developing innovative recruitment initiatives to boost student enrolment. The dean says new methods of leveraging increased financial support to conduct world-class research will be essential. From the Dean's Desktop | Grainews

Brock launches ad campaign promoting fundraising initiative

Brock University is running a print and online marketing campaign in support of its $75-million "Bold New Brock" capital campaign. The advertising initiative launched with an ad on the back cover of Maclean's 2009 Guide to Canadian Universities. The ad depicts a split-image of a Brock biological sciences student, with one half touting his academic credentials and the other showing a painting of him playing the saxophone. The tagline reads: "For both sides of the brain." The ad introduces Brock's new logo in which the "o" in Brock is rendered as an individual fingerprint. Marketing Magazine

CNA Qatar website wins international award

The Interactive Media Awards committee has granted an Outstanding Achievement Award to the College of the North Atlantic - Qatar for its newly developed website. The Middle Eastern campus earned 466 points out of a maximum 500 in the 5 criteria of the college category: design, content, feature functionality, usability, and standards compliance. CNA News Release | CNA Qatar website

Managing campus marketing expectations

The goal of campus public-relations departments is to manage marketing expectations, and to do so, they must synthesize daily requests, insisting that any promotional activity must be undertaken as part of a coherent, campus-wide plan, observes Russell Powell, a PR officer at Massachusetts-based Elms College, in The Chronicle of Higher Education. For example, academic divisions struggling with low enrolment often seek a cure in the known and tangible -- but impersonal -- brochure. A more effective approach, writes Powell, is a personalized letter to a prospective student from a professor describing the merits of the institution and its program. The Chronicle of Higher Education (subscription required)

Ohio State U stops deleting negative comments on Facebook page

Last week, officials at Ohio State University announced they would stop deleting posts on its Facebook page that are critical of the institution. Earlier this month, the university removed comments by a graduate student questioning the school president's role on the board of an energy company criticized by environmentalists, and subsequently blocked all posts. An Ohio State U spokesman said the response was not appropriate. Observers note that a school may do more harm to its image by overreacting to criticism instead of allowing open debate on sites like Facebook. Associated Press | The Chronicle of Higher Education (subscription required)