Top Ten

September 23, 2009

$159 million for Canada Research Chairs

The federal government announced yesterday over $159 million for 181 Canada Research Chairs newly awarded or renewed in 45 universities across the country. The funding includes $7.4 million from the Canada Foundation for Innovation for research infrastructure, directly benefiting 46 chairholders named in yesterday's announcement. CRC News Release

$5 million for Nunavut Arctic College infrastructure

Yesterday the federal and Nunavut governments announced nearly $5 million for infrastructure investments at Nunavut Arctic College campuses and community learning centres. The funding will go towards improvements to IT and communications systems across 3 campuses, research facilities, and 25 community learning centres. Industry Canada News Release

Chemical spill forces evacuation of CNA

College of the North Atlantic's Prince Philip Drive campus in St. John's was evacuated Tuesday afternoon when an acid spill was detected in a school laboratory. Fire crews responded to a call about the spill and brought its hazardous materials team. No one was in the lab at the time of the incident. Canadian Press

Designs unveiled for wing at NBCC Moncton campus

On Tuesday, the New Brunswick government showed off designs for the new wing of the New Brunswick Community College's Moncton campus. The 43,900-square-foot wing will house courses in allied health, trades, applied arts, IT, and technologies. The new structure will be completed by spring 2011. NB News Release | Times and Transcript

SAIT opens gourmet food store

On Tuesday, the Southern Alberta Institute of Technology celebrated the opening of a new on-campus gourmet food store called the Market Place at SAIT. The store serves as a live classroom for the institution's school of hospitality and tourism students, who will work together in the space to sell their products. The Market Place at SAIT features a deli counter selling meat cuts, a bakery counter displaying artisan bread and fresh baking, and coolers featuring to-go style main courses and side dishes. SAIT News Release

New Centennial ad campaign focuses on real teens

This week, Centennial College launched a new media campaign targeting its high school market. The campaign depicts teens in their everyday states, appearing slightly unkempt and pierced, eating canned ravioli, and listening to their MP3 players. One ad, featuring a teenaged boy lying in bed with a pizza box, reads "You'd sleep 'till noon too if your plans included changing the world." The ads bear the tagline "Be Great. Start Here." The campaign is designed to embody the opposite image of the typical PSE student depicted in most advertising. The campaign consists of print ads, transit cards, and bus sides. The campaign will run until November, and again in February through March. Centennial News Release | Media in Canada




King's to launch student-created recruitment campaign

King's University College, an affiliate of the University of Western Ontario, is launching its first-ever recruitment campaign created by its own students. The recruitment strategy, developed by third-year marketing students, incorporates mobile, social, and online marketing. The students' research found that high school seniors would like universities to communicate with them using both technology and traditional methods of communication. The research also identified the institution's reputation as a "best-kept secret," which would benefit greatly by the use of online and social marketing measures. King's News Release |

90% of university students concerned about recession, survey finds

According to a new survey from PricewaterhouseCoopers, 56% of Canadian university students surveyed said they were slightly concerned about the recession in the country, while 33% reported they were very concerned and have been aware about the downturn for the last 9 to 12 months. 42% of respondents felt the recession would affect their initial job prospects. 52% said the downturn has caused them to rethink their plans. Of those, 21% said it meant they would likely accept work in a field not directly related to their major. The majority of respondents who reported they would change their future plans cited "other" actions, such as going on to graduate studies or pursuing a second degree in another area of study. PwC News Release

Full-time MBA programs experience application growth

Application levels at business schools worldwide continued to climb this year, according to the latest Application Trends Survey from the US-based Graduate Management Admissions Council. 66% of full-time MBA programs surveyed reported receiving more applications from potential students this year than in 2008, while over half of part-time and executive MBA programs stated that application levels were down or unchanged this year. Master of Accounting and PhD programs saw overall growth in application levels this year, and 68% of Master of Finance programs reporting an increase, slightly below 2008 levels. GMAC News Release | Read the full report

America's first Muslim college in the works

2 American scholars of Islam and leaders in the Muslim community are building support for the first 4-year, accredited Muslim college in the US. The founders of Zaytuna College plan to open the school next fall. The scholars see a need for an institution that would teach traditional Islamic and Arabic studies in the context of American culture. Zaytuna's founders face numerous challenges in bringing the college to fruition. They must hire staff, develop a curriculum, set admissions policies, and raise at least $5 million just to open the school's doors. The Chronicle of Higher Education (subscription required)