Top Ten

July 11, 2019

Marketing higher ed to grade 10-11 “grazers” is different than marketing to grade 12 “researchers”: report

Postsecondary institutions looking to market more effectively to high school students should consider a tiered approach that treats grade 12 students differently than those in grades 10 and 11, according to a new report by Academica Group and Glacier. The report, based on over 1,700 surveys completed among a random sample of students from 250 Canadian high schools, found that students in grades 10 and 11 are relatively cursory in the ways they research postsecondary options. Those in grade 12, on the other hand, are much more engaged in researching these options. The report adds that this shift from “grazing” to researching involves a substantial shift in the communications channels that high school students use to learn more about post-secondary options as they move from awareness to engagement. "Reaching Gen Z where they are is half the battle," said Academica’s VP Research Julie Peters. "Ultimately, all marketing initiatives need to be driven by a clear sense of who the target market is, where they are in the recruitment funnel, and the goal of the given marketing initiative." Release | Report (PDF) (National)

Centre for Women in Business at MSVU receives $2.1M investment

Canada’s only university-based business development resource centre for women has received an investment of roughly $2.1M to help support the full and equal participation of women in the economy. Based at Mount Saint Vincent University in Halifax, the Centre for Women in Business brings valuable expertise to thousands of women entrepreneurs at all stages, and to MSVU students and projects. The Centre will use the investment to deliver an intensive management program called “Greater Heights for Growth,” which will target women business owners who have built profitable businesses and are generating revenue of $1M or more. “The Federal government continues to be a key partner in the delivery of quality CWB programs in support of women entrepreneurs in our region,” said MSVU President Mary Bluechardt. “When women entrepreneurs succeed, our families, communities and entire region benefit greatly.” MSVU (NS)

YorkU launches Homelessness Learning Hub to share best practices across Canada

York University has officially launched the Homelessness Learning Hub, which will give frontline community workers a centralized place for learning best practices and accessing self-directed courses. The hub will offer online courses and multimedia resources on topics related to national priorities for the homelessness sector, including prevention, data management, and case management. “Supporting our service providers, frontline staff and communities with the right tools and resources ensures that we are equipping communities across Canada with the capacity to prevent and reduce homelessness,” said MP for Humber River-Black Creek Judy Sgro. YorkU (ON)

When successful presidents should consider stepping down: Martin

“We’d all prefer to leave on our own initiative and when our institution is thriving -- not when the board chair asks us to step down,” writes Roger Martin in a message to successful institutional presidents who are considering stepping down. Many institutional presidents falsely believe that they should continue in their roles forever if they remain successful, Martin notes. To this end, the author offers a series of questions that president can ask themselves to gauge whether they should remain in their position. Martin further highlights some of the common false beliefs that keep presidents in their positions too long, such as the belief that they are indispensable and irreplaceable, or their inability to imagine a life in which they are not an institutional president. Inside Higher Ed (International)

U of T, Guelph, Queen's receive member consent for University Pension Plan Ontario

The single, jointly-sponsored University Pension Plan Ontario is one step closer to existence now that the University of Toronto, the University of Guelph, Queen’s University–and their respective faculty associations and staff unions– have achieved the necessary consent from their members to allow the plan to proceed. “Everyone involved has worked incredibly hard to create what all participants believe will be a strong and sustainable pension plan for university employees when they retire,” said Angela Hildyard, U of T's special adviser to the president and provost. “The administrations at the three universities are delighted we've received consent from employee groups and strongly support the move to the UPP to preserve a defined benefit pension plan in the university sector for generations to come.” U of T (ON)

eCampusOntario launches new tool to calculate savings from online educational resources

eCampusOntario Open Library has released a new tool that measures student savings from open educational resources (OER) usage. The tool, known as Impact, recently calculated that students have saved some $4.5M in "mandatory textbook fees" from Ontario instructors who use OER to replace at least one of their assigned resources. Campus Technology reports that this total represents almost 100 educators teaching 41,150 learners attending 626 course sections in 34 institutions. The Open Library is a hub for OER in Ontario, currently providing instructors and students with access to 300 free and openly licensed educational resources. Campus Technology (ON)

CBU to launch CAPERS in the Community multisport program

Cape Breton University and Cape Breton Regional Municipality have partnered on the launch of CAPERS in the Community, a multisport program that will deliver programming through communities throughout the Municipality. The program consists of a free, four-day activity camp for 5-12-year-olds that allows youth to try out new sports, build physical literacy, and develop fundamental movement skills. “The youth are our future and we want to take our President’s lead and help champion the Island’s prosperity,” said CBU Athletics Director John Ryan. “This partnership with the CBRM will allow us to take our multisport camps to many communities this summer and provide a great opportunity for our youth to become engaged and participate in sport.” CBU (NS)

George Brown Chef School provides fresh and healthy meals to student food bank

George Brown College’s Chef School and Student Association have partnered to ensure that students who need help covering food costs can access freshly made meals. The program allows students from the chef school to donate the dishes they’ve made in class, enhancing food security while also reducing food waste. "All food has value and let's reduce waste as much as possible," said instructor Chef Susie Reading. “When I introduced it in my lab, there was very little convincing on my part to the students. They embraced it immediately.” George Brown (ON)

Private universities, growing inequality chilling free speech in the US: McLaughlin

“The major problem with U.S. colleges is not far-leftism but excessive private privilege,” writes McMaster University Professor Neil McLaughlin. The author reflects on a recent incident in the US, in which Oberlin College was ordered to pay $25M in a defamation lawsuit after college administrators supported student protests directed at a local bakery over an alleged incident of racial profiling. While right-wing populists have claimed a legal victory over a student body and administration supposedly driven by far-left ideology, the author notes that the root cause of the incident was a group of administrators more interested in collecting high tuition fees than exposing students to politically diverse views. It is the quest for profits in an increasingly unequal education system, and not any left-wing ideology, that drives incidents like the one at Oberlin, McLaughlin concludes. Vancouver Sun (National)

Confederation celebrates McIntyre River Multi-Use Bridge Grand Opening

Confederation College and the City of Thunder Bay have officially cut the ribbon on the McIntyre River Multi-Use Bridge on the college’s campus. The new multi-use bridge is a major river crossing for north-south travel that will be used by both Confederation College students and the general public. “This is a very exciting event for us,” said Mayor Bill Mauro. “This multi-use bridge will make it safer for those walking or biking, as it is separated from the car and bus traffic. It is not only a beautiful addition, but also an essential component of the multi-use trail system in the City of Thunder Bay.” Confederation (ON)