Moving Higher Ed Forward

At Academica Group, we are driven by the singular mission of moving higher ed forward. In our 25 years of working with postsecondary institutions across Canada and the United States, we have provided the market research and institutional consulting to help hundreds of universities, colleges, and polytechnics become stronger than ever.

Whether your institution is looking to recruit the best and brightest students, launch innovative new programs, optimize its admissions and enrolment processes, or organize its departments and offices for the 21st century, we offer the sector-leading market research and institutional consulting that will help you achieve your goals. To that end, we invite you to continue reading to explore all of the ways Academica Group can help you soar beyond limitations to change the lives of your students, colleagues, and campus communities.

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It all starts with a deep understanding of the sector, the institution, and stakeholder groups. We provide:

Enrolment Research Suite

Program Feasibility Studies

  • Research to inform new program development, including environmental scan, industry/employer interviews and student feedback. Learn more.

Program Reviews

  • Assessment of existing programs

Competitor Analysis

  • Examine where your program/institution stands compared to others

Environmental Scans

Inform both program and institutional planning

Labour Market Studies

Assess current and future labour market demand and identify in-demand occupations

Brand Research

Determine brand awareness and perceptions of your institution

Ad Concept Testing

Obtain feedback on creative materials, websites, etc. from the target market

Youth Research & StudentVu Panel

Obtain powerful, high-quality insight quickly and directly from students and youth via the StudentVu panel.


Secondary research to inform a broad-spectrum of higher education topics on behalf of institutions, governments and related associations

Policy Analysis

Research to inform institutional and government policy

Custom Research

We design and execute research to meet the unique needs of a situation or a client


Research data and insights don’t stand on their own. We’ll help you get the most from research intelligence within the context of your institution and the sector by incorporating our years of higher ed expertise. Our team of consultants are experts in their fields and will work with you to craft evidence-based strategies and action plans to match. Or we will partner with you to provide the extra support you need.

In addition to having expertise in their field, our consultants are known for being flexible, approachable and delivering on-time/every time.

Strategic Enrolment Management

SEM planning and implementation, professional development/training

Enrolment Management process review and redesign

From prospect management through Recruitment, Admissions, Registration, Scheduling, Orientation, Advising, and Student Services

Recruitment, Conversion and/or Retention

Recruitment planning & opportunities including target groups like International and Indigenous/FNMI learners; best conversion opportunities or missed conversion opportunity assessment; retention planning

Communications Review

Reviewing institutional publications and obtaining stakeholder feedback

Departmental Reviews

Helping institutions to review departments and functions to meet changing organizational needs and also align departmental plans to institutional plans

Strategic Planning

Working with institutions to create strategic and institutional plans complete with research, focus groups and stakeholder consultation

Policy Research and Updates

Institutional policy research, updates, policy writing and review

Interpreting and implementing Strategies from Research

We frequently assist institutions to better utilize existing research to provide insight into strategy development and execution

Custom consulting in higher education

Want something else? We can probably do that too. Just ask us!

Proof Stories

Designing flexible, accessible corporate training with tailored market...

Every skyscraper needs a solid foundation, so we provided one to Athabasca's new PowerED™ initiative

Gathering student feedback to stand out in a crowded marketplace (MSVU)

It's more important than ever for PSE institutions to position themselves clearly in the minds of students

Informing recruitment tactics with annual applicant data (UWaterloo)

For over a decade, our research has enabled uWaterloo to make confident, evidence-based recruiting decisions.

Positioning on-campus housing as the best option for student success (...

Post-secondary students in Waterloo, Ontario have more housing options than those of any other city in Canada

Navigating institutional change with strategic enrolment research (USask)

The University of Saskatchewan has reduced uncertainty that comes with change because of data from Academica.

Creating marketing materials that turn interest into enrolment (SFU)

Prospective students savvier than ever before when deciding which institution to attend

Selected Clients

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Client List

Algoma University

Algonquin College

Athabasca University

Bishop's University

Bow Valley College

Brescia UC

Brock University

Cambrian College

Canadore College

Cape Breton University

Cape Breton University

Centennial College

Collège Boréal

Conestoga College

Confederation College

Durham College

Fanshawe College

George Brown College

Georgian College

Humber College

Huron University College

Kings University College

Lakehead University

Laurentian University

Lethbridge College

Loyalist College

MacEwan University

Marianopolis College

Memorial University

Michener Institute

Mohawk College

Mount Royal University

Mount Saint Vincent University


Niagara College

Nipissing University

NorQuest College

NSCAD University

Providence UC & Seminary

Queen's University

Red Deer Polytechnic

Saint Mary's University


Seneca College

Sheridan College

St. Clair College

St. Lawrence College

St. Thomas University

The King's University

Thompson Rivers University

Trent University

University of Alberta

University of Calgary

University of Guelph

University of Guelph-Humber

University of Lethbridge

University of Manitoba

University of New Brunswick

University of Northern British Columbia

University of Ottawa

University of Regina

University of Saskatchewan

University of Victoria

University of Waterloo

Western University

Wilfrid Laurier University

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